4 Reasons Sales Content Collaboration Beats SharePoint for Sales Responses & Proposals

When looking for a content automation platform, you’ll often have to make a business case for the software spend, so you should be looking for software that will drive sales effectiveness, not just sales team efficiency.

Software is crucial for modern content management & business process automation. But, software implementation isn’t always as easy as flipping a switch and being ready to go, especially if it’s a tool like Sales Content Collaboration — which will be used by various stakeholders across the business, not just a small subset of your team.

Pre-sales and sales engineering are the hidden superheroes of B2B sales teams. These individuals have to create and generate an absurd amount of documents throughout the sales cycle: SOWs, POCs, RFPs, RFIs, Security Questionnaires—so how do you optimize their time?

Take your sales content to the next level in 2021 with a sales content collaboration platform that combines content automation and content creation in one platform to increase sales effectiveness.

We’ve compiled four content categories (newsletters, podcasts, meetings, and communities) and standouts in each to help you boost your sales effectiveness, sales team efficiency, and professional development.

During the Ombud SCALE session, our CEO, Thad Eby, focused the discussion around mid-funnel sales velocity, the activities and content needed to achieve mid-funnel sales effectiveness, and creative ways to build buyer relationships.

We collaborated with our Customer Success team to show the five biggest mistakes organizations make implementing content automation platforms. Don’t hinder your sales effectiveness with these mistakes!

Virtual conferences, podcasts, and webinars have become the standard for events and knowledge sharing - in fact, we’ve been bombarded with them as of late. We cut through the noise and did a round-up of those we’ve found most valuable so far, our favorite sessions, and how to find them!

Revenue teams have been obsessed with automating and maximizing messaging and content at the top of the sales funnel in the last several years. But, we don’t have the same level of granularity and testing when it comes to middle of the funnel content. How do we bridge the gap?

B2B selling has never been more complex. Buyers need more proof, want to do more research, have larger buying committees, and require more customization in the content given to them by the vendor sales reps. So, how do you keep up?