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[ äm-bu̇d ]
  1. short for the Swedish word "Ombudsman"; an individual who represents the interests of another individual, while investigating and addressing requests between the individual and the broader organization.

    An Ombudsman understands and interprets both the context of the individual’s ask, and looks at the larger processes, documentation and policies to provide advice on the best course of action going forward.

    Think of Ombud as a sales representative's personal Ombudsman, responsible for tracking down the best course of action based on the current situation.

    Today, we help sales representatives take the best course of action by gathering the best content and suggest the best process for the business.

Our Vision

To transform and improve the quality of life for knowledge workers by creating a new category of content management and contributing to our Denver ecosystem.

Our Mission

Ombud’s mission is to empower decision making through intelligent content collaboration for revenue teams. Ombud allows organizations to interpret, contextualize, orchestrate and deliver the right content to the right audience, in the right format, at the right time.

Our Value

We increase team collaboration efficiency which reduces overall team effort.  We hope anyone who experiences Ombud to have more time to be creative and effective in their career.

Our Pillars:


Whether those people are incredible employees or power-user customers, our business runs because of the people behind it. We are people-focused, taking feedback to heart and always investing back in our team. We’re obsessed with putting smiles on peoples' faces and leaving them with the best experience possible.


Our customers succeed with the best practice processes we help design and implement for their business.  As experts in our domain, our team partners with our clients to understand their needs and deliver the best experience and processes to achieve their growth goals.


Our platform is becoming the operating system of how sales operations go to market. We focus heavily on creating a solution, not just features. We solve the big and hard issues and stay away from quick fixes that create technical debt down the road.

Our Leadership Team:

Thad's headshot


matt headshot

VP of Sales

Jenna headshot

VP of Finance

Our Board:

Tom's headshot



Tom Reilly, most recently the CEO of Cloudera, has a distinguished 30-year career in the enterprise software market. Prior to Cloudera and his involvement with Ombud, he was vice president and general manager of enterprise security at HP. Previous to HP, Tom served as CEO of enterprise security company ArcSight, which HP acquired in 2010. Tom led ArcSight through its successful initial public offering and subsequent sale to HP. 

Before ArcSight, Tom was vice president of business information services for IBM, following the acquisition of Trigo Technologies, a master data management (MDM) software company.

He graduated from the University of California, Berkeley, with a B.S. in mechanical engineering.

Thad's headshot



Thad Eby is a founder and the CEO of Ombud. Thad’s vision for Ombud was to create information transparency in business relationships.  Prior to founding Ombud, he was responsible for Business Development at Endeca in London.  Thad was responsible for the EMEA business unit of Latitude, Endeca’s agile business intelligence offering.  

Thad headed up industry solutions for IBM’s InfoSphere Master Data Management division.  Early in his career, Thad worked across various leadership roles in Sales, Product Marketing and Pre-Sales Engineering for software pioneers Ariba and Parametric Technology Corp (PTC).

Thad holds a B.S. from Kettering University.

Steve's headshot



Steve Papa is the founder and CEO of Parallel Wireless, where he leads the senior management team in setting the company’s strategic direction and is guiding the company’s evolution from its successful first customer deployment into broad commercialization and growth.

Steve has been part of reimagining the technology landscape for over 20 years. As founder and CEO of Endeca, he reimagined the database to support faceted information ultimately leading to Oracle acquiring the company as its 6th largest acquisition ever when announced (reported at $1.1 billion). Steve was part of the team creating Akamai that reimagined global Internet content distribution – now carrying peaks of 15 terabits/s of web traffic on any given day – and led the team at Inktomi that reimagined the network cache to create carrier-class caching. 

He has a B.S. from Princeton University and an MBA from Harvard Business School.

Nick's headshot



Nick is a partner at Venrock and focuses on artificial intelligence, software and fintech. His investments include Dataminr, a real-time AI platform that identifies critical breaking information from publicly available data sets; Interos, a multi-tier, multi-factor third-party risk management platform; Rebellion Defense, which develops AI-driven products that serve the mission of national defense;, an advanced computer vision analytics platform; Quiq, an enterprise application enabling messaging-based customer service; and Altruist, a commission-free digital investing platform for financial advisors.

Prior to joining Venrock, Nick was a General Partner at Matrix Partners and worked in the technology groups at McKinsey and Goldman Sachs.  

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