NEW: Watch our SCALE 2020 Webinar Series on demand now!
January 11, 2021
January 5, 2021
December 16, 2020
December 8, 2020
November 18, 2020
November 12, 2020
October 27, 2020
October 22, 2020
October 15, 2020
October 9, 2020
Providing relevant, factual, and on-message information to your prospect is imperative to a sales cycle’s success. This builds credibility, trust, and rapport with your prospective customers, all stacking the deck in your favor of winning you the business.
To reach true sales content personalization that will win deals and build rapport, you have to consider (and have a solution that can support) three dimensions of your efforts: text snippets for quick customization, multiple templates for more in-depth customization, and categorization for long-term success.
July 14, 2020
Without intentionally keeping it organized, your closet can become a mess of empty hangers, clothes that don’t fit, and things you don’t even like anymore—same with your sales content. When thinking about your sales content, take a page out of Marie Kondo’s book, and ask, “is this sparking joy?”
July 7, 2020
Tracking the effectiveness of sales content and messaging has long been a challenging task. If you can’t completely control what happens outside of your organization and which opportunities close, work to track what you can.
June 16, 2020
When you think about company assets a lot of things come to mind: human capital, physical assets, cash, or intellectual property. But, how often do you think of content as an asset?
May 13, 2020
We broke down the top trends in proposal automation, proposal collaboration, and sales content requests for the next year.
You might be considering a light-weight RFP response automation tool. But, if you’re growing and sales cycles get more complicated, RFP project management can become cumbersome in simple proposal management software.
September 28, 2020
We collaborated with Zendesk’s Sr. Bid & Content Manager to bring you the 4 ways to maximize your RFP response management efforts and, in turn, optimize the content in your request for proposal tool.
August 26, 2020
The first step to proposal automation is having good content to pull from. Check out the 4 RFP templates to use on your journey to sales content effectiveness.
August 12, 2020
With an increase in volume and need for security assessments in the sales process, how do you streamline their completion?
May 27, 2020
Content- and collaboration-intensive deliverables and their associated processes are the next place you should look to drive efficiency for your team...and there’s no time like the present.
April 29, 2020
By using your previous sales responses as a starting place, you leverage the wealth of content and time your team has amassed in these responses while saving time in the future.
March 12, 2020
Pre-sales and sales engineering are the hidden superheroes of B2B sales teams. These individuals have to create and generate an absurd amount of documents throughout the sales cycle: SOWs, POCs, RFPs, RFIs, Security Questionnaires—so how do you optimize their time?
Take your sales content to the next level in 2021 with a sales content collaboration platform that combines content automation and content creation in one platform to increase sales effectiveness.
We’ve compiled four content categories (newsletters, podcasts, meetings, and communities) and standouts in each to help you boost your sales effectiveness, sales team efficiency, and professional development.
During the Ombud SCALE session, our CEO, Thad Eby, focused the discussion around mid-funnel sales velocity, the activities and content needed to achieve mid-funnel sales effectiveness, and creative ways to build buyer relationships.
We collaborated with our Customer Success team to show the five biggest mistakes organizations make implementing content automation platforms. Don’t hinder your sales effectiveness with these mistakes!
August 19, 2020
Virtual conferences, podcasts, and webinars have become the standard for events and knowledge sharing - in fact, we’ve been bombarded with them as of late. We cut through the noise and did a round-up of those we’ve found most valuable so far, our favorite sessions, and how to find them!
July 23, 2020
Revenue teams have been obsessed with automating and maximizing messaging and content at the top of the sales funnel in the last several years. But, we don’t have the same level of granularity and testing when it comes to middle of the funnel content. How do we bridge the gap?
June 25, 2020
B2B selling has never been more complex. Buyers need more proof, want to do more research, have larger buying committees, and require more customization in the content given to them by the vendor sales reps. So, how do you keep up?
June 22, 2020
Global leaders shared their recommendations for effective change management and making adoption easy for their Ombud users. While this session was focused on their experience with Ombud, you can take these pointers and apply them to any change you’re making in your organization
Even if your team is in disparate locations—your content shouldn’t be.
August 4, 2020
How do you make engagements with your subject matter experts (SMEs) in the sales process effective, meaningful, and mutually beneficial?
July 21, 2020
For those of us new to this type of remote collaboration, what can we learn from our global counterparts?
April 21, 2020
Ombud has been named a “High Performer” in G2’s Grid® report proposal management software and RFP management software categories for Winter 2021. Rated by our customers as 4.8/5 stars, Ombud was also recognized as “Best in Support” for the RFP category.
Learn why Ombud’s engineering team named an initiative focused on enhanced semantic search capabilities, sales efficiency, and sales effectiveness, after a black, female librarian.
Last week, Ombud announced and released new exporting functionality for our customers. At the heart of this request lies a deep understanding of our customers’ pain points and the candid feedback loop we have between our Customer Success team and their dedicated accounts.
One of our favorite events of the year was our SCALE user conference. Each year, we’d gather in Denver for two days of knowledge sharing, learning, and product announcements. This year, we’ve made the safe decision to take this gathering virtual.
September 10, 2020
Stephanie started at Ombud 8 years ago and our CEO, Thad, frequently calls her “the fourth founder of Ombud.” Congratulations, Stephanie! We’re so happy to have you here and call you a fellow Ombuddy.
July 1, 2020
3 key lessons we learned over the last year that helped grow our team in numbers and personal development.
January 21, 2020
