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Sales Effectiveness

15 Sales Events to Attend in the Second Half of 2021

June 2, 2021

Events are...back?! Can you believe it after the year (and then some) we’ve had? 

Below we’ve compiled some of the best in-person and virtual events for sales, enablement, and sales ops pros coming up in the second half of 2021. 

For Sales Enablement & Operations:

Sales Enablement Summit

Date(s): Multiple - starting on July 28 - 29th, 2021

Format: In-Person

Location(s): Multiple - starting in New York City

Throughout the rest of 2021 and early 2022, Sales Enablement World will put on 13 summits in 12 cities across the globe. Boasting 2000+ expected attendees, 450+ companies, and 150 speakers, it’s sure to be an engaging and enlightening event. 

Sales Enablement Soiree

Date(s): September 23, 2021

Format: In-Person

Location(s): San Francisco, CA

Sales Enablement Pro puts on events that seek to elevate the expertise and enrichment of the sales enablement profession. Each year, in conjunction with Dreamforce, they put on a Sales Enablement Soiree so attendees can learn from experts, network with peers, and evaluate potential technology solutions. 

Sales Enablement Society 2021 Annual Conference

Date(s): September 29th - October 1st, 2021

Format: In-Person / Virtual

Location(s): Atlanta, Georgia

Sales Enablement Society touts over 8,000 members, across more than 50 countries. Each year, their annual conference draws in global attendees and promises attendees will learn how to elevate their role, clarify the value of their work, and deepen their personal connections.

Showpad Transform

Date(s): TBD - likely mid-October

Format: TBD - Virtual last year

Location(s): TBD

Showpad provides sales enablement software to companies of all sizes and puts on Showpad TRANSFORM every year. Last year, they had over 4,000 registrants attending 30+ virtual sessions. In the past, this event has been in-person, with 2019 being in London, so it’s likely they’ll switch back to in-person or a hybrid model this year. 

For Sales & Revenue Leaders:

Revenue Collective’s Transform 2021

Date(s): June 22nd, 2021

Format: Virtual

Location(s): Online

Revenue Collective took an atypical approach to their summer off-site. In one day, you’ll hear stories from 50+ incredible leaders on how they’ve navigated moments of transformation throughout their careers and for their companies (both good and bad), the key learnings that they’ve used to uplevel and upskill, and the advice they would give to ambitious leaders.

AAI-ISP Leadership Retreat

Date(s): June 23rd - 24th, 2021

Format: Virtual

Location(s): Online

AA-ISP is a global community dedicated exclusively to advancing the profession of Virtual Sales. Each year, they put on a virtual leadership summit open specifically to like-minded sales leaders who are invested in creating best-in-class teams as well as their own leadership development.

Sales 3.0 Conference

Date(s): July 14th - 15th, 2021

Format: Virtual

Location(s): Online

Attend this unique two-day virtual event to get the latest insight on how to increase sales, optimize sales performance, and build a high-performance sales organization.

RevGen Digital Summit

Date(s): November 2nd - 4th, 2021

Format: Virtual

Location(s): Online

RevGen Digital Summit boasts 70+ attendees (100% of which are senior executives) and 9 hours of industry insights. Speakers include senior leaders from IBM, Salesforce, Hitachi, and ZoomInfo. 

The Sales Conference

Date(s): November 18th, 2021

Format: Live Broadcast

Location(s): Online / Stockholm, Sweden

The Sales Conference pulls in B2B marketing and sales leaders from around the world will be able to take part in a day full of trends, facts, future, and inspiration. Given the current circumstances, they’ve decided that parts of the live broadcast will be delivered for free.

For Entire Sales Teams:

Own Your Growth

Date(s): June 3rd - 4th, 2021

Format: Virtual

Location(s): Online

Predictable Revenue was founded by Aaron Ross, the author of the best-selling book of the same name. At Own Your Growth, you can learn secrets, trends & best practices from B2B revenue experts, network, and talk directly to the speakers in their accompanying Slack community.


Date(s): June 13th - 18th, 2021 

Format: In-Person / Virtual

Location(s): Atlanta, GA / Online

Attracting over 1200 attendees, OutBound is an event built for individuals who are looking to reach higher and entire sales teams that want to up-skill, recharge, and gain a decisive competitive advantage.

TenBound Sales Development Conference

Date(s): June 23rd, 2021 

Format: Virtual

Location(s): Online

As the only conference dedicated 100% to Sales Development, The Tenbound Sales Development Conference provides a unique opportunity to learn, grow, connect and move our practice forward. The conference will include general session presentations, fireside chats, and panel discussions lead by world-renowned Sales Development experts.

Sales Team Accelerator Retreat

Date(s): September 21st, 2021

Format: In-Person

Location(s): New York City

Sales Team Accelerator Retreat (STAR): A Frost & Sullivan Executive MindXchange is a remarkable setting for key members of the sales organization to come together to strengthen their bonds and improve communication, productivity, and effectiveness. The unique format also delivers robust opportunities to collaborate with other sales organizations to tackle shared challenges around C-Suite expectations, best practices and processes, changing customer behavior, and game-changing emerging technologies.

National 2021 Sales Conference

Date(s): November 17th - 19th, 2021

Format: In-Person / Virtual

Location(s): UK / Online

Universally regarded as Europe's leading Personal & Professional Development event for sales leadership & sales professionals, providing the opportunity to be empowered and inspired by presentations from some of the world’s leading internationally renowned speakers & experts.

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