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Salt Lake City, UT
1,001 - 5,000
Educational Technology
Teams Using Ombud:
Proposal Management, Sales
  • 2/3 of past responses utilized in future responses
  • 200% increase in RFPs with 0% increase in staff
  • 3,000 responses curated for future use
  • 5+ hours saved on each project
Download Case Study

Instructure Increases Response Capacity by 200%

Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas (for education) and Bridge (for business) software platforms for learning management and employee development.

As a global company that organizes itself by region and product offering, versatility in communication is crucial when responding to a high volume of RFPs. However, SharePoint, Qvidian, and Google Drive proved too cumbersome for Instructure’s global team.

Challenge

Lost Versioning
Lack of Transparency

The team had to borrow from previous RFPs with no tracking of what changed over time; previously approved work was nearly impossible to locate.

The sales team couldn’t see the progress of responses nor the commitments being made.

Other content systems were clunky due to lack of scalability, authoring, and customization.

Decentralized Content

Solution

Collaborative
Integrated

Everyone can collaborate on each opportunity in real-time, from anywhere.

Salesforce integration allows the sales and proposals team to have full transparency and context on each opportunity.

Storage, as well as formatting and authoring, can all happen in one place without having to access a hodgepodge of siloed apps, hard drives, and disconnected content.

Streamlined

Results

Instructure can now scale its bid process across rapidly expanding regions and products where it was unable to keep up previously. Teams collaborate within Ombud through the entire RFP lifecycle while also syncing up with Salesforce; working much faster while also improving response quality.

  • 2/3 of past responses utilized in future responses
  • 200% increase in RFPs with 0% increase in staff
  • 3,000 responses curated for future use
  • 5+ hours saved on each project
"Ombud has paved the way for increased collaboration across our sales organization and that has translated into literally millions of dollars for Instructure."
Danny Wahl
Senior Proposal Team Manager

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