To understand the difference between these solutions, you first need to understand where you are on the Sales Content Maturity cycle.
The Sales Content Maturity Cycle
The first “content pain” teams typically feel is in RFPs and other sales responses. These requests require manual effort while also presenting similar questions each time — a problem solved through automation, which can help achieve Content Efficiency.
As your team grows and becomes more sophisticated in approach, you get more strategic with content and aim to tailor sales responses while also maintaining efficiency — uncovering the need for Content Personalization.
Next, you add additional products, teams, and markets. This added complexity requires content to be accurate, compliant, and capture your brand story in the best possible light — highlighting the importance of Content Accuracy.
What remains? Well, questions may begin to arise such as: What positioning resonates within a certain industry? How many opportunities have we lost in a specific region? Unlocking the final phase of content maturity: Content Effectiveness.
How are these types of software different?
Check out our infographic below for an in-depth look:
RFP Software is a stop on your journey to Content Effectiveness.
On the road of sales content maturity, key areas are content efficiency and personalization. Sales Content Collaboration, while it satiates these needs, doesn’t stop there. It focuses, instead, on full content effectiveness.