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The 4 Steps to Engaging SMEs in the Sales Process [Free Guide]

July 21, 2020

As B2B buyers expect more personalized, detailed information throughout the sales cycle, subject matter experts (SMEs) have become increasingly vital. 

Whether it’s a product manager who can speak to the intricacies of your product use cases or a security professional who understands the complexities of GDPR, B2B selling “takes a village” now more than ever. 

As a result, engaging SMEs has become more complex and more frequent.

So, how do you make engagements with these SMEs effective, meaningful, and mutually beneficial?

Check out our latest guide on the 4 Steps to Engaging SMEs in the Sales Process:


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