As B2B buyers expect more personalized, detailed information throughout the sales cycle, subject matter experts (SMEs) have become increasingly vital.
Whether it’s a product manager who can speak to the intricacies of your product use cases or a security professional who understands the complexities of GDPR, B2B selling “takes a village” now more than ever.
As a result, engaging SMEs has become more complex and more frequent.
So, how do you make engagements with these SMEs effective, meaningful, and mutually beneficial?
Check out our latest guide on the 4 Steps to Engaging SMEs in the Sales Process: