This content was downloaded from Ombud, Inc. on 06-18-2013
For an updated version visit http://www.ombud.com/
There is no limit to the number of vendors, products or customer installations evaluated by an ever-growing number of Ombud community members. Data obtained from vendors, consultants or end-user's implementations feed into the Ombud research process and provide corporations with information that is highly relevant to their particular technology needs. This enables end customers with small or large budgets to obtain references they can use to overcome obstacles and problems, reducing the risk inherent with technology implementations.
Traditionally, IT market research has been based on tiny data sets mainly provided by vendors. Until now there has not been a mechanism for a global community of technology users and experts to weigh into the process.
Ombud is the only place where multiple independent sources convene to vet out their thoughts and opinions, allowing the most relevant information to stand out via a ranking system. This community-based policing results in unbiased information that corporate evaluators can trust.
Currently corporate technology evaluations are heavily influenced by technology research firms, which base their decisions on information provided by the vendors, with limited input by actual end users or line management. These individuals are often responsible for driving the selection process and ultimately the use of the technology. Further, research firms typically have contractual relationships with the technology vendors they evaluate and recommend to end-customers. At Ombud, we feel that this represents an inherent conflict of interest.
Ombud’s global community vets new technology faster and more comprehensively than a small group of technology advisory firms where individual analysts are covering large industry sub-segments. Technology buyers can use this up-to-date information to build technology systems designed for competitive advantage.
Traditionally the evaluation process employed by an elite group of technology advisory firms has been too slow for today’s fast changing markets. Stale technology research information slows down the adoption of new technologies and prevents dynamic corporations from using technology for competitive advantage.