Software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.
Marketing Automation is used to execute marketing programs. This feature-oriented solution category includes software platforms designed for organizations – more specifically marketing departments – to simplify processes by automating repetitive tasks. Labor-intensive tasks including email subscription management, scheduling outbound messages and routing inbound responses can be mechanized using Marketing Automation software.
Marketing Automation is the tool to optimize your marketing strategy, making email marketing campaigns more efficient and proactive.
Whereas Marketing Automation begins and ends in the marketing department, Revenue Performance Management (RPM) is extended to a set of best practices for both sales and marketing. Implementing RPM involves understanding and connecting customer interactions throughout the buying process. These processes include social media tracking, website engagement, content marketing, demand generation, lead nurturing, lead management and pipeline management. Marketing Automation begins with the initial contact and ends with the transfer of a prospect from the marketing team to the sales team. Revenue Performance Management includes the measurement processes and technologies to understand and improve revenue performance through both sales and marketing.
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