Pardot Marketing Automation is a cloud-based solution that shows a sales team exactly where to spend its time in order to maximize ROI. Advanced micro-level web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.
Pardot’s caters to small and medium sized businesses that need core email marketing and lead management functionality. Its customers tend to be fast-growing companies who don’t need a large marketing automation solution.
Pardot offers their marketing automation solution in three packages according to the size of the customer’s marketing efforts. The functionality is the same across all packages but larger packages includes more interactions through forms, landing pages, nurturing programs, emails, et cetera. Monthly packages range $1,200 a month – 3,600 a month. Discounts are available when there’s an annual contract that is billed quarterly. Pardot offers a free two-week trial.
Pardot was acquired by ExactTarget in October 2012.