Nimble’s social contact relationship management (CRM) solution focuses on managing and engaging the contact to improve the relationship. Compared to the big CRM solutions, its sales and marketing functionality is limited; however, Nimble has a lot to offer small and medium-sized businesses that want a complete view of their contacts’ online social activity and engagements with the contact.

Nimble aggregates a contact’s social presence as part of its contact profile, allowing a user to have up-to-date information on real-time social activity. These profiles are augmented by the organization’s customized contact fields and engagement logs – allowing organization to see the real-time social activity in the same place he stores the context and history of the customer interactions.

Nimble also enables you to increase your social networking circle by recommending social contacts. These recommended contacts can be through your existing network or through their recommended people of interest.

In addition to contact management features, Nimble also has project management features like task management and calendar integration and social media management features like social network publishing. This increases a user’s ability to coordinate with his team and his ability to communicate with his contacts through popular, non-email channels.

Nimble has light CRM features to report sales activity and monitor a sales pipeline. Those who need features for sales force automation or marketing automation can augment those products with Nimble. Nimble has integrations with MailChimp for email marketing or nurturing functionality, WuFoo for lead capture functionality, and HubSpot for lead scoring and marketing campaign analysis.

Nimble offers a personal, basic account for single users who want to track up to five sales opportunities. The business account is $15 per user, per month with a 30-day free trial. This allows users to share contact information, emails, customize fields, integrate with other CRM solutions, and track an unlimited number of sales opportunities.

Nimble is well-suited for a SMB who takes a hands-on approach to nurture its leads in the middle of the funnel.