Marketo combines tools needed to manage demand generation campaigns and generate quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue. Marketo goes beyond traditional marketing automation by offering revenue performance management (RPM) features that strengthen the relationship between marketing and sales activities. Marketo is packaged as four progressive modules: Lead Management, Social Marketing, Sales Insight and Revenue Cycle Analytics. Lead Management and Social Marketing pricing is based on both the number of contacts managed in the solution and the feature package. Sales Insight is based on the number of seats supported. The Revenue Cycle Analytics pricing is based on the number of contacts only.