HubSpot is strongest at the top of the funnel, providing its customers a strategy to be found. HubSpot consolidated the inbound marketing methods into one integrated software package, so the user can blog, tweet, optimize, capture leads and nurture them all. Its SEO features, blogging platform, and social media publishing and measuring tools are used by small businesses and enterprises alike.
Their 6,500 customers also have access to marketing strategy resources like a blogging network, marketing consultants, a case study library, and white papers.
Hubspot pricing is based on the number of opportunities managed within the software, with additional features (e.g., analytics) available at professional and enterprise packages.
All packages are billed annually, up front. An enterprise with up to 1,000 leads will cost $12,000 per year with a $2,000 training fee up front. The next step up is for up to 10,000 contacts. This level prices at $16,800 per year with a $2,000 training fee. Complete pricing can be found on the Hubspot home page.