Social Media Listening Platform from Cymfony Enables Faster, Easier Access to Metrics

Maestro version 1.4 provides expanded use of Social Media Metrics outside the standard dashboard; enhances multi-language dashboards and user interface options

Cymfony Maestro Brochure

Cymfony Maestro Brochure

Monitoring vs Analytics

I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I looked at dozens of dashboards, and reams of reports. In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. What follows is an in depth look at what I heard from them so you can make your OWN decision on this space. I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned.

A rare comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more

“The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels. While there remains a lot of churn in the field, a number of listening platforms have evolved to help you go beyond basic monitoring into an integrated approach that helps inform multiple parts of your business: product development, customer support, public outreach, lead generation, market research and campaign measurement.”

Tools and Best Practices for Monitoring Social Media

Tools and Best Practices for Monitoring Social Media