Criteo Performance Optimization Platform (CPOP) provides a pay-per-click (PPC) search-like display solution. Criteo’s technology enables online advertisers to engage with potential customers via dynamic banners containing the most relevant product specific information that are generated in real-time for each individual.
What is it good for?
PDF of a case study about how Boden, a direct-order online fashion company used Criteo to retarget individuals with personalized, dynamic display banners.
Major Electronics Brand Includes Personalized Retargeting to Optimize Customer Online Shopping Experience
PDF of how an electronics e-retailer used Criteo's personalized, dynamic banner ads, created in real-time for each visitor who left this client's website.