Eloqua 10 Technical Review

Eloqua 10 is a phenomenal platform for advanced marketing automation initiatives. It has an excellent data segmentation engine that can be applied throughout the system for making intelligent lead scoring programs, nurture campaigns, contact washing machines, and auto-market programs. It’s new interface is slick and easy-to-use and is highly functional, making landing pages and emails quick to design and create. It’s growing list of apps, social integration, and open infrastructure is market-leading, and puts it far ahead of any competitive product I’ve seen.

Review Detail

• Completeness of Functionality:
• Ease of Use:
• Support and Maintenance:
• Value for Total Cost of Ownership:

• CRM Integration Self-Customization:

  Ryan Schwartz gave CRM Integration Self-Customization for Eloqua10 a 5.0 star rating.

• Manual Lead Passing to CRM:

  Ryan Schwartz gave Manual Lead Passing to CRM for Eloqua10 a 5.0 star rating.

• CRM Account Lead Scores:

  Ryan Schwartz gave CRM Account Lead Scores for Eloqua10 a 3.0 star rating.

• Activity Graphs via CRM Integration:

  Ryan Schwartz gave Activity Graphs via CRM Integration for Eloqua10 a 5.0 star rating.

• CRM Contact Lead Scores:

  Ryan Schwartz gave CRM Contact Lead Scores for Eloqua10 a 5.0 star rating.

• Separate Company and Contact Information:

  Ryan Schwartz gave Separate Company and Contact Information for Eloqua10 a 5.0 star rating.

• Automatic Contact De-Duplication:

  Ryan Schwartz gave Automatic Contact De-Duplication for Eloqua10 a 5.0 star rating.

• Automatic Data Standardization:

  Can be done by creating update rules but is not a out-of-the-box feature.

• Email Deliverability Testing:

  Ryan Schwartz gave Email Deliverability Testing for Eloqua10 a 5.0 star rating.

• Vendor-Provided International User Groups:

  Ryan Schwartz gave Vendor-Provided International User Groups for Eloqua10 a 5.0 star rating.

• Lead Information:

  Ryan Schwartz gave Lead Information for Eloqua10 a 5.0 star rating.

• Web-to-Lead:

  Ryan Schwartz gave Web-to-Lead for Eloqua10 a 5.0 star rating.

• Lead Scoring Templates:

  Ryan Schwartz gave Lead Scoring Templates for Eloqua10 a 5.0 star rating.

• Customized Lead Scoring:

  Ryan Schwartz gave Customized Lead Scoring for Eloqua10 a 5.0 star rating.

• Lead Scores from Explicit Data:

  Ryan Schwartz gave Lead Scores from Explicit Data for Eloqua10 a 5.0 star rating.

• Lead Scores from Implicit Data:

  Ryan Schwartz gave Lead Scores from Implicit Data for Eloqua10 a 5.0 star rating.

• Social-Enabled Marketing:

  Ryan Schwartz gave Social-Enabled Marketing for Eloqua10 a 5.0 star rating.