This content was downloaded from Ombud, Inc. on 05-20-2013
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	Base CRM	Act-On Integrated Marketing Platform	Eloqua10	GreenRope Business Platform	Marketo
	3.5 Base CRM Community rating of 3.8 out of 5. (1 review)	4.5 Act-On Integrated Marketing Platform Community rating of 4.6 out of 5. (14 reviews)	4.5 Eloqua10 Community rating of 4.6 out of 5. (10 reviews)	4.5 GreenRope Business Platform Community rating of 4.9 out of 5. (5 reviews)	4.5 Marketo Community rating of 4.8 out of 5. (2 reviews)

Solution Capability
Billing Software Capability				38% Capability
Contact Center Software Capability				44% Capability
Contact Management Capability	18% Capability			85% Capability
Customer Analysis Capability				62% Capability
Customer Relationship Management Capability				69% Capability
Customer Support Analysis Capability				57% Capability
E-Commerce Marketing Capability				40% Capability
E-mail Marketing Capability			30% Capability	85% Capability	39% Capability
Enterprise Feedback Management Capability				71% Capability
Lead Management Capability	11% Capability	51% Capability	22% Capability	81% Capability	33% Capability
Marketing Analysis Capability				60% Capability
Marketing Automation Capability		75% Capability	34% Capability	81% Capability	45% Capability
Mobile CRM Capability	50% Capability			57% Capability
Mobile Marketing Capability				73% Capability
Revenue Performance Management Capability			56% Capability		51% Capability
Sales Analysis Capability				69% Capability
Sales Force Automation Capability	12% Capability			73% Capability
Social Marketing Capability				51% Capability	27% Capability
Social Media Management Capability				48% Capability
Content Ingestion
Keyword Configuration
Real-Time Content Monitoring
Data Mine Structured Data
Data Warehouse Capacity				9999
Hourly Content Monitoring
Social Spam Filtering
Automated English translation
Data Mine Unstructured Data
Listening to Online Sources
Blog Comments Sourced
Facebook Sourced
LinkedIn Sourced
Online News Sourced
Twitter Sourced
Blogs Searched
Facebook Search
Twitter Search
Automatic Competition Monitoring
Competition Monitoring
Listening to Internal Sources
Contacts Sourced
Customer Service Sourced
Email Sourced
In-House Text Sourced
Internal Forums Sourced
Internal Surveys Sourced
SMS Messages Sourced
Web Forms Sourced
Brand Monitoring
Brand Reputation Calculation
Brand Reach Analysis
Campaign Effectiveness
Real-time Mention Alerts
Theme analysis
Topic analysis
Competitor Brand Benchmarking
Sharing and Publishing Analytics
API Analytics
Audience Analysis
Audience Tracking
Audience Trends
Click Tracking
Conversion Rates
Influence Patterns
Customer Analysis
Customer Prioritization
Customer Segmentation	depends on fields customized.
Customer Experience	Typical segmentation fields, plus ability to add c... more
Customer Segmentation Customizable
Social Graph Analysis External
Social Graph Analysis Internal
Contact-Related Alerts
Engagement Alerts
Event Alerts
Real-Time Engagement Dashboard
Contact-Related Activity Feed
Time-Related Alerts
Marketing Outreach
Closed-loop Email Response
Direct Mail Campaigns
Drip Email Campaigns
Email Marketing
Multi-Channel Marketing Capabilities
Response Management
SMS Mobile Marketing Campaigns
Support for Word-of-Mouth Marketing
Web Marketing
Web Registration
Social Media Monitoring Results
Detailed Listening Dashboard
Flexible search structure
Customized Reports
Detailed Listening Dashboard Configuration
Detailed Listening Dashboard Customization
Mention Aggregation
Sentiment Reporting
Trend Analysis
Drag and Drop Social Media Report Builder
Report Scheduler
Theme Clouds
Brand Comparisons				99
Social Media Listening Scalability				1
Product Consulting
Customized Development
Implementation prep (data migration, etc.)
Product Consultation
Product Extension & Integration Services
Product Implementation
Product ROI
CRM Integration
CRM API Integration
CRM Integration
CRM Integration Self-Customization
Microsoft Dynamics Integration
Native Salesforce Integration
NetSuite Integration
Salesforce Sales Cloud Integration
Sugar CRM Integration
Zoho Integration
Application Integration
Apps Directory
Content Management Integration
Content Repository Integration	dropbox
ERP Integration
Employee Directory Integration
Enterprise Search Integration
Salesforce Automation Integration
System Integration (Other)	facebook, harvest
Web Analytics Integration
Email Integration
Outbound Emails
Bulk Email Capability
Gmail Integration
Outlook Integration
Email and Workflow Integration
Email Integration (Other)	Can use token to automatically email via Gmail fro... more
Lotus Notes Integration
Security
Centralized Security Policy
Data Encryption
Data Encryption at Rest
LDAP Integration
Marketing and CRM Integration
Automatic CRM Object Creation
CRM Data Prioritization
CRM Data Triggers
Contact Passing
Custom CRM Fields Sync
Integrated Campaign Reporting
Opportunity Report Synchronization
ROI Integration
Microsoft Integration
MS Office Integration
Microsoft Office Connectors
Microsoft Windows Compatible
Microsoft Windows Vista Business Edition Compatible
SharePoint Connectors
API Support
API
API Updates				30
Application Directory
Customizable API
Services API
Access Controls
Role-Based Access Control
Disable External Sharing
Externally Share Documents
Okta Application
Privacy Access Layer	ssl
Privacy Management	SSL is used to share all data to Amazon EC3 server... more
Revoke Access to Externally Shared Documents
Single Sign-On
Single Sign-On with Microsoft Active Directory
Social Single Sign-On
Two-Factor Authentication
User Management
Mark as Official and Read-Only
Community Hosting
B2B Communities
B2C Communities
Corporate Autonomy
Sharing Files and Content
Blogs
Browser File Sharing
Desktop File Synchronization
Drag and Drop Sharing
External Wikis
Files Full-Text Searchable
Internal Wikis
Microblogging
Publish Conversations
Really Simple Syndication (RSS)
Revision History
Upload Audio
Upload Documents
Upload Other Files
Upload Photographs
Upload Video
Files Directory
Community Collaboration
Calendaring
Co-Editable Documents
Collaboration Auto-Save
Collaborative Engineering Software
Content-Enabled Vertical Applications
Document Collaboration
Event Management
Multiple Users Identified
Offline Processes
Real-Time Edits
Tracked Changes
Web Content Management
Community Communication
Audio conferencing
Community E-mail
Discussion forums
E-mail integration
Embedded Surveying
Instant Messaging
Multiplatform Widget Support
Presence Technologies
Real-Time Screen Sharing
Survey Publishing
Videoconferencing
Content Moderation
Automatic Moderation
Manual Moderation
Moderation Flags
Judgments
Comments
Other Reviews
Product Reviews
Ratings
Recommendations
Social Media Sharing
Broadcast Sharing
One-Click Sharing
Automatic Link Shortening
Social Media Sharing of Reviews
Collaboration Dashboard
Dashboards	Activity stream includes updates from account addi... more
Consolidated Activity Streams
Universal Search
Alerts
Bookmarking
Community Activity Streams
Customizable Dashboard
Subscribe
Tagging Content
Activity Relevance Algorithms
Prioritization of Unread Files/Messages
Single Inbox for All Activity
Rich Media
Social Networking
Social Profiles
Searchable Social Profiles
Automated Groups
Configurable Groups
Recommended Social Contacts
Social Network Integration
Social Network Profiles
Community Incentives
Contests
Games
Loyalty Features
Customer Self-Service Portal
24/7 Customer Self-Service Options
Community Knowledge Center
Image Capture and Forms Submission
Knowledge Center Integration
Peer to Peer Resolution
Self Service Integration
Self Service Portal
Service Ticket Tracker
Support Responses Transferable to Knowledge Base
E-Learning
Learning Management Systems
Virtual Classrooms
Event Planning
Virtual Event Templates
Content Management
Content Calendar
Content Integration
Content Protection
Search and Information Access
User Analysis
Productivity Analysis
Marketing Analysis
Buying Behavior Analysis
Campaign Analytics
Closed-Loop Reporting
Customer Value Analysis
Customized Marketing Reports
Data-Mapping for Marketing Analysis
External Data Scrape for Marketing
Intelligent Data Cleansing
Marketing Campaign ROI
Nurturing Analysis
Revenue Tracking
Timed Marketing Stages
Platform Integration
Embedded Workflow Capability
Infrastructure Neutrality
Uses Social Standards
OAuth
Open Graph Integrations
OpenID
OpenSocial
OpenSocial Support
Social Profile Aggregation
Social Graph Scrape
Social Profile Integration
Facebook Profile Import
Facebook Profile Link
Google Profile Import
Google Profile Link
LinkedIn Profile Import
LinkedIn Profile Link
Twitter Profile Import
Twitter Profile Link
Skype Profile Link
YouTube Profile Import
YouTube Profile Link
Contact Aggregation
Contact Import from CSV
Demographic Scrape
Contact Import from PSV
Contact Import from TSV
Contact Sharing
Enterprise Contact Sharing
Shared Email Correspondence
External Contact Sharing
Contact Updates
Automatic Contact Updates
Manually Enter Contacts
Batch Contact Updates
Contact Accuracy Algorithms
Contact Communication Monitoring
Contact Monitoring
Customer Support Ticket Logs
Email Logs
Event Attendance Logs
Facebook Logs
LinkedIn Logs
Personal Contact Interactions
Phone Logs
Twitter Mention Logs
Website Interaction Logs
Instant Message Logs
Contact Profiles
Contact Template
Custom Contact Fields
Individual Relationships
View Purchasing History
Organization Relationships
Contact Search
Contact Search	search by any field on the contact profile
Contact filtering	any field or tag related tot he contact profile
Contact Analysis
Contact Analytics
Contact Portfolio Analytics
Marketing Campaign Design
Campaign Design
Campaign Design Auto-Complete
Campaign Flow with Page Visits
Campaign Flows with Download Activity
Campaign Flows with Email Click-Throughs
Campaign Flows with Form Completion
Campaign Flows with Prospect Selection
Campaign Planning
Drag-and-Drop Campaign Design
Marketing Campaign A/B Testing
Marketing Campaign Illustration
Modifiable Campaign Flow
Parallel Campaign Workflows
Campaign Management
Support for Brand Management
Trade Promotion Management
Loyalty Management
Loyalty Analytics
Loyalty Management
Targeted Marketing Outreach
Activity-Based Segmentation
Explicit Profile Segmentation
Form-Triggered Campaign Additions
List Combination
List Creation
List Segmentation
Multiple Suppression Lists
Targeted Campaign Capabilities
Targeted Fax
Marketing Campaign Reports
Campaign Monitoring
Customized Marketing Campaign Reports
Delivered Marketing Campaign Reports
Email Click-Through Reports
Marketing Campaign Report Filters
Multiple Campaign Attribution
Non-Email Marketing Channel Tracking
Real-Time Campaign Tracking
Reporting with Respect to a Marketing Campaign Funnel
Scheduled Marketing Campaign Reports
Stand-Alone Campaign Reports
Traceable Marketing Campaign Reports
Marketing Campaign Dashboards
Campaign Dashboards
Customized Marketing Campaign Dashboards
Standard Marketing Campaign Dashboards
CAN-SPAM Compliance
Adult Content Label

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Compare Base CRM Competitors