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This content was downloaded from Ombud, Inc. on 05-20-2013
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MarketTools CustomerSat

MarketTools

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MarketTools CustomerSat Community rating of 0 out of 5.
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MarketTools CustomerSat

MarketTools

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Executive Summaries

An enterprise feedback management (EFM) software solution with MarketTools CustomerSat allows you to harness the power of customer feedback, employee feedback, and partner feedback to capture more relevant results from your Voice of the Customer (VOC) program – to significantly impact your bottom line.

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What is it good for?

Enterprise Feedback Management
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Focusing on Key Customer Loyalty Metrics

Having run the customer loyalty program at SimplexGrinnell for the past several years, I’m often asked to provide ONE metric that will provide a clear picture of customer loyalty. And while there are several metrics that are regarded as primary indicators of “loyalty”, none of them will provide you with sufficient information if used alone.

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This content was downloaded from Ombud, Inc. on 05-20-2013
For an updated version visit http://www.ombud.com/

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