I am a senior research analyst at the Aberdeen Group where I lead the Marketing Effectiveness and Strategy research practice.
I my role, I discover the strategies, capabilities, tactics and technologies used by top performing marketing leaders to achieve extraordinary results. I then write and talk about it.
I'd love to hear about your marketing success: firstname.lastname@example.org.
marketing effectiveness, marketing strategy, positioning and messaging, product marketing, marketing communications, public relations, analyst relations, social media, demand generation, lead management, in-bound marketing, content marketing
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