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Trip Kucera

Marketing Strategy Research Analyst

Industry Experience
Computer Software
Public Relations
Market Research
Summary
I am a senior research analyst at the Aberdeen Group where I lead the Marketing Effectiveness and Strategy research practice.

I my role, I discover the strategies, capabilities, tactics and technologies used by top performing marketing leaders to achieve extraordinary results. I then write and talk about it.

I'd love to hear about your marketing success: trip.kucera@aberdeen.com.

Specialties
marketing effectiveness, marketing strategy, positioning and messaging, product marketing, marketing communications, public relations, analyst relations, social media, demand generation, lead management, in-bound marketing, content marketing

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