NM Incite, a Nielsen McKinsey company, helps businesses harness the full potential of social media intelligence to drive superior business performance across their organizations. This collaboration between The Nielsen Company, the world’s largest provider of consumer insight and leader in social media analysis (monitoring conversation across 155+ MM online sources), and McKinsey and Company, one of the most trusted and respected management consulting firms, is committed to helping clients better understand “what’s next” and advising them on how to transform their organization to capitalize on it.