The Insight-to-Action™ solution currently has modules that help companies monitor and analyze the conversations, feedback and interactions on various Social Media channels for their Campaigns and Events and, where necessary, integrate these findings into relevant CRM business processes.
In addition, the solution also provides a Community Engagement module that enables companies to listen to their community members on various Social Media channels and engage in dialogues where relevant. This module too enables integration into appropriate touch-points within a back-end CRM system.
We don't think it is enough to know WHAT is being said across Events, Campaigns or generically in Communities. We believe it is also important to know WHO is saying it and WHEN. The Contact Management module brings together data about individuals from Social Networks and from within your company and allows you to get a comprehensive "Uber Profile"