BPMonline is a global company that provides customers with the first-class solutions for business automation. With an ever-growing partner network, the BPMonline CRM application is presented in more than 35 countries around the world.
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Leading CRM analyst of Independent Research Firm, shares his thoughts on emerging CRM trends with BPMonline
BPMonline, the global expert in customer relationship strategies and business process management, is featuring exclusive video interviews with William Band, Vice President and Principal Analyst at Forrester Research, Inc.. Mr. Band focuses on helping organizations establish and validate CRM strategies and deliver the best possible customer experience to their clients.
William Band, Vice President and Principal Analyst at Forrester Research, Inc.. shares observations and forecasts on major CRM trends for the next 12 months and describes key challenges companies will face in ‘the age of the customer’.