Alterian’s Mission is to help Marketers orchestrate multichannel engagement with individuals as opposed to mass marketing. Through integrating data from online and offline sources in order to truly engage with the individual at every step of their customer lifecycle, Alterian is impacting the profitability of companies throughout the world. Offering individuals what is relevant to them and engaging in conversations with them generates influence, advocacy and revenue.

Alterian is changing the rules of the game through technology – allowing marketers to listen to the conversations their customers, prospects or influencers are having, and engaging in conversations with them to add value. Alterian’s advanced marketing software is being used as the ‘Intel inside for marketing’ by many of the world’s leading Agencies, Marketing Services Providers and Systems Integrators, allowing them to deliver cutting edge marketing solutions to many of the world’s largest brands.