289 Characters – The Average Length of a Product Review

Working on Buzzillions these past four years, I’ve read my fair share of user-submitted product reviews — both good quality and bad, positive and negative, ranting and raving, long and short, etc. Speaking of long and short, did you know that product reviews on Buzzillions (16.5 million reviews by last count) have an average length of 289 characters? That number consists of a Review Headline (21 characters) and the Review Comments (268 characters).

Drugstore.com talks about PowerReviews' Tag-Based Approach

What others think of our work.

6 Ways To Drive Success With Social Sharing: What E-Tailers Can Learn From Amazon.com

Delving more deeply into this topic, Retail TouchPoints recently conducted an exclusive Q&A with PowerReviews VP of Marketing, Nadim Hossain, to discuss the study, connecting “community” to commerce, and what every retailer can learn from Amazon.

Shopping turns social and mobile, a study says

Less than half of consumers go shopping without at least glancing at social networks.