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Lithium Technologies Positioned in the "Leaders" Quadrant of the Magic Quadrant for both Social CRM and Externally-Facing Social Software

Lithium Technologies, the leader in Social Customer Solutions, today announced it is has been positioned by Gartner, Inc. as a Leader in the Externally-Facing Social Software (EFSS) Magic Quadrant

Does Social Media Have A Return On Investment?

Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.

Lithium hires a new CEO for helping enterprises engage with customers

Lithium, a company that makes customer relationships more social, is announcing today that it has hired a veteran Adobe executive as its new chief executive.